Investor Relations Workplan

MARKETING

• Create annual report to emphasize the previous year’s successes in the southeast corridor

• Create  new website to enhance exposure to south metro Denver, to attract new investors and businesses looking to relocate to Colorado

• Create brochures for each of our targeted markets in Economic Development

• Create an Economic Profile focusing on Public Policy, Economic Development and Transportation

• Work directly with Comcast cable for media opportunities showcasing SEBP

• Marketing ads in the Colorado Real Estate Journal

• Create a welcome kit for new members with information about the region and existing members

• Create Investor directory

• Create electronic bi-monthly newsletter

WEBSITE DETAILS

SEBP has chosen Brian Rants of Eye9 Design to create our new website. This website will focus on South Metro Denver and highlight transportation, real estate, and demographics to assist current Colorado companies and companies looking to relocate to our state. A few highlights:

• Interactive Flash Maps: that can display updateable demographic data, industry clusters, ED data, etc.  We can choose what we want to display to highlight the Southeast Metro area.

• Flash Designed Intro:  Scrolling Flash introduction  

• Members Only Area:  Dynamic Investor Directory that can be updated regularly by us and/or each of our investors.  Each investor will receive a specific password.  Searchable content only available to our members.

• Searchable Content:  General site information can be searched by any visitor (Excludes PW protected material such as directory/contact information)

• SEO (Search Engine Optimization) and Link Building Techniques to make our site one of the top searched sites when site selectors/real estate agents/brokers/general public look for ED related information and metro or south metro Denver (Can be used to compare/rank our site in relation to other comparable ED sites)

• Event Registration:  SEBP Events can be registered and paid for online without paperwork

• Google Analytics:  Ranking the different areas of the site based on how well they are performing/usability/number of hits/most popular areas, etc. to determine functionality of the various areas and what is working and what isn’t (ongoing process)

• Content Management System that is easily updateable to display the most relevant and current data or highlight investor news and newest investors to join SEBP

• To Come:  GIS Mapping System

INVESTOR RELATIONS

• Continue to maintain and expand investors at the Founders, BOG and BOT levels

• Work closely with community partners and associates to enhance visibility of SEBP

• Offer sponsorship opportunities for investors to increase their company’s presence in South Metro Denver

• Provide investors the opportunity to participate in ongoing monthly councils

• Ongoing networking receptions and events

COUNCILS   

Our informative council meetingsrepresent one of the best benefits for our investors.  These provide a way to become directly involved and participate in the ongoing experiences of South Metro Denver.  Our Councils discuss and work toward solutions on behalf of all investors for the benefit of Southeast Denver. 

• Board of Governors- Second Thursday of every month

• Economic Development Council

• Public Policy Council

• Douglas County Business Alliance

• Investor Relaions Council

• Economic Development Roundtables

• Quarterly Board of Trustee Meetings

• Mid-Year Breakfast Meeting

• Annual Meeting

• Political Forums

• Golf Tournament

OPERATIONS

• Integrate membership database with transportation and economic development efforts

• Balance the SEBP annual budget

• Continue to increase income with a sublease of SEBP back office

• Work closely with TMA-TRIP Program and tenants at SEBP office

• Continue to increase income at the Mid-Year and Annual Meetings